He currently serves as the Director of Revenue Management and Development with the Prime Healthcare Group. In his current role, he oversees revenue cycle management and development functions. He joined PRIME Healthcare Group in 2004 as General Manager - Marketing and Business Development, overseeing branding, corporate sales, payers relations, and business development while developing quality processes to enhance the brand image.
He has led the Quality Team and achieved the first Dubai Quality Award for PRIME in 2007. He was promoted as Director Marketing and Business Development in 2012 with the additional responsibility of overseeing Revenue Cycle Management functions. He has honorarily served Dubai Economic Development as Lead Assessor for quality process and human development, from 2007 to 2012.